search query: @author Mantrala, M. / total: 3
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1.
Guest editorial: Special section on enhancing sales force productivity
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 44-45
 2010 Albers, S.
Krafft, M.
Mantrala, M.
2.
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
European Journal of Operational Research
1999 : JUN 1, VOL. 115:2, p. 270-284
 1999 Mantrala, M.
Raman, K.
3.
Planning media schedules in the presence of dynamic advertising quality
Marketing Science
1998 : VOL. 17:3, p. 214-235
 1998 Naik, P.
Mantrala, M.
Sawyer, A.
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