search query: @author Maravelakis, I. / total: 2
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1.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
2.
Attitude accessibility, certainty and the attitude-behaviour relationship: an empirical study of ad repetition and competitive interference effects
International Journal of Advertising
2002 : VOL. 21:2, p. 149-174
 2002 Laroche, M.
Cleveland, M.
Maravelakis, I.
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