search query: @author Marin, L. / total: 2
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1.
The role of identity salience in the effects of corporate social responsibility on consumer behavior
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 65-78
 2009 Marin, L.
Ruiz, S.
Rubio, A.
2.
"I need you too!" Corporate identity attractiveness for consumers and the role of social responsibility
Journal of Business Ethics
2007 : MARCH III, VOL. 71:3, p. 245-260
 2007 Marin, L.
Ruiz, S.
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