search query: @author Marks, L. J. / total: 4
references: 1-4 / 4
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1.
The effects of imagery-evoking radio advertising strategies on affective responses
Psychology & Marketing
1997 : JUL, VOL. 14:4, p. 337-360
 1997 Miller, D. W.
Marks, L. J.
2.
Perceptions of ethical problems in international marketing.
International Marketing Review
1991 : VOL. 8:3, p. 61-75
 1991 Mayo, M. A.
Marks, L. J.
Ryans, J. K. Jr.
3.
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281
 1988 Marks, L. J.
Kamins, M. A.
4.
Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61
 1986 Rethans, A. J.
Swasy, J. L.
Marks, L. J.
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