search query: @author Marshall, G. W. / total: 2
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1.
An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56
 2004 Goebel, D. J.
Marshall, G. W.
Locander, W. B.
2.
Personal Selling in Retail Settings: How Does the Internet and Related Technologies Enable and Limit Successful Selling?
Journal of Marketing Management
2002 : APR, VOL. 18:3-4, p. 301-316
 2002 Grewal, D.
Levy, M.
Marshall, G. W.
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