search query: @author Martenson, R. / total: 2
references: 1-2 / 2
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1.
Is standardisation of marketing feasible in culture-bound industries? : A European case study.
International Marketing Review
1987 : AUTUMN, VOL. 4:3, p. 7-17
 1987 Martenson, R.
2.
Future competition in a cross- cultural environment.
European Management Journal
1986 : AUTUMN, VOL. 4:3, p. 171-175
 1986 Martenson, R.
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