search query: @author Martin, B.A.S. / total: 2
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1.
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
European Journal of Marketing
2010 : VOL. 44:3/4, p. 436-450
 2010 Veer, E.
Becirovic, I.
Martin, B.A.S.
2.
The influence of gender on mood effects in advertising
Psychology & Marketing
2003 : MAR, VOL. 20:3, p. 249-273
 2003 Martin, B.A.S.
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