search query: @author Martin, C. H. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Management Science
1980 : JAN, VOL. 26:1, p. 86-96 |
1980 | Balas, E. Martin, C. H. |
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2. |
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 27-31 |
1980 | Russell, J. T. Martin, C. H. |
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