search query: @author Martin, C. R. / total: 2
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1.
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 418-424
 1987 Leigh, J. H.
Martin, C. R.
2.
The cloze procedure...a clue to advertising likability and message recall.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20
 1983 Zinkhan, G. M.
Gelb, B. D.
Martin, C. R.
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