search query: @author Martinez, E. / total: 2
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1.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
2.
Consumer responses to brand extensions: a comprehensive model
European Journal of Marketing
2010 : VOL 44:7/8, p. 1182-1205
 2010 Martínez, E.
Pina, J. M.
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