search query: @author Mason, J. B. / total: 9
references: 1-9 / 9
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1.
Marketing strategies and the business cycle.
Journal of General Management
1988 : SPRING, VOL. 13:3, p. 52-67
 1988 Allaway, A. W.
Black, W. C.
Mason, J. B.
2.
Learning and carryover effects in retail experimentation.
Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 109-129
 1985 Paksoy, C.
Wilkinson, J. B.
Mason, J. B.
3.
Assessing the impact of short-term supermarket strategy variables.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 72-86
 1982 Wilkinson, J. B.
Mason, J. B.
Paksoy, C. H.
4.
Marketing : the prospects for the 1980s.
Long Range Planning
1982 : FEB, VOL. 15:1, p. 34-39
 1982 Mason, J. B.
Resnik, A.
5.
Marketing dilemma: change in the 80's.
California Management Review
1981 : FALL, VOL. 24:1, p. 49-57
 1981 Resnik, A. J.
Sand, H. E.
Mason, J. B.
6.
Simulating food shoppers' economic losses as a result of supermarket unavailability.
Decision Sciences
1980 : JUL, VOL. 11:3, p. 535-556
 1980 Ferguson, C. E.
Mason, J. B.
Wilkinson, J. B.
7.
Bank management and strategic planning for the 1980`s.
Long Range Planning
1979 : AUG, VOL. 12:4, p. 35-41
 1979 Mason, J. B.
Mayer, M. L.
8.
Marketers turn to counter-segmentation.
Harvard Business Review
1979 : SEP-OCT, VOL. 57:5, p. 100-106
 1979 Resnik, A. J.
Turney, P. B. B.
Mason, J. B.
9.
Consumer-perceived risk and attitudes toward generically prescribed drugs.
Journal of Applied Psychology
1978 : DEC, VOL. 63:6, p. 741-750
 1978 Bearden, W. O.
Mason, J. B.
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