search query: @author Mazzarol, T. / total: 2
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1.
Factors influencing word of mouth effectiveness: receiver perspectives
European Journal of Marketing
2008 : VOL. 42:3/4, p. 344-364
 2008 Sweeney, J.C.
Soutar, G.N.
Mazzarol, T.
2.
Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1475-1494
 2007 Mazzarol, T.
Sweeney, J.C.
Soutar, G.N.
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