search query: @author McAlister, L. / total: 8
references: 1-8 / 8
« previous page | next page »
 titleyearauthor
1.
Measuring a brand's tendency to be included in high value baskets
Marketing Letters
2001 : NOV, VOL. 12:4, p. 287-298
 2001 Chien, Y-H.
George, E.I.
McAlister, L.
2.
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data
Journal of Marketing Research
1990 : AUG, VOL. 27, p.322-332
 1990 Fader, P.
McAlister, L.
3.
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332
 1990 Fader, P. S.
McAlister, L.
4.
Promotion signal: Proxy for a price cut?
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 74-82
 1990 Inman, J.J.
McAlister, L.
Hoyer, W.D.
5.
Power and goal setting in channel negotiations.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 228-236
 1986 McAlister, L.
Bazerman, M. H.
Fader, P.
6.
Using a variety-seeking model to identify substitute and complementary relationships among competing products.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 330-339
 1985 Lattin, J. M.
McAlister, L.
7.
A dynamic attribute satiation model of variety-seeking behavior.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 141-150
 1982 McAlister, L.
8.
Choosing multiple items from a product class.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 213-224
 1979 McAlister, L.
« previous page | next page »
SCIMA