search query: @author McDaniel, S. / total: 3
references: 1-3 / 3
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1.
An investigation of match-up effects in sport sponsorship advertising: the implications of consumer advertising schemas
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 163-184
 1999 McDaniel, S.
2.
Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: an examination of a three-communities metaphor
Journal of Business Ethics
1998 : APR, VOL. 17:5, p. 503-516
 1998 Ferrell, O.
Hartline, M.
McDaniel, S.
3.
CEOs' views on strategy : a survey.
Journal of Business Strategy
1984 : WINTER, VOL. 4:3, p. 79-86
 1984 Hise, R.
McDaniel, S.
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