search query: @author McDermott, L. / total: 3
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1.
What is and what is not social marketing: the challenge of reviewing the evidence
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 545-553
 2005 McDermott, L.
Stead, M.
Hastings, G.
2.
Wanted: chief executive coach (Management Development)
Training and Development
1996 : MAY, VOL. 50:5, p. 67-70
 1996 McDermott, L.
3.
Reengineering middle management (mittlere Führungskraft)
Training and Development
1995 : SEP, VOL. 49:9, p. 36,38-40
 1995 McDermott, L.
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