search query: @author McDonagh, P. / total: 5
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1.
No space – new blood and the production of brand culture colonies
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 579 – 599
 2006 Bradshaw, A.
McDonagh, P.
Marshall, D.
2.
Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark and Cafedirect
European Journal of Marketing
2002 : VOL. 36:5-6, p. 642-666
 2002 McDonagh, P.
3.
Towards a theory of sustainable communication in risk society: Relating issues of sustainability to marketing communications
Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 591-622
 1998 McDonagh, P.
4.
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 4-24
 1997 Kilbourne, W.
McDonagh, P.
Prothero, A.
5.
Corporate communications about sustainability: turning clever companies into enlightened companies
Greener Management International
1995 : JUL, 11, p. 49-62
 1995 McDonagh, P.
Clark, A.
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