search query: @author McDonald, C. / total: 10
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1.
How to manage your brand's communication
Admap
2005 : VOL. 40:6, p. 35-37
 2005 Boon, A. den
McDonald, C.
2.
How to measure ordinary marketing
Admap
2004 : MAY, VOL. 39:5 (450), p. 39-42
 2004 McDonald, C.
Kennedy, R.
3.
Media scheduling and carry-over effects: Is Adstock a useful TV planning tool?
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 66-70
 2002 Ephron, E.
McDonald, C.
4.
From "frequency" to "continuity" - is it a new dawn?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25
 1997 McDonald, C.
5.
The utility to market research of the classification of residential neighbourhoods
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 55-66
 1997 Baker, K.
Bermingham, J.
McDonald, C.
6.
Linguistic coding: a new solution
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 505-524
 1996 McDonald, C.
7.
Point of view: the key is to understand consumer response
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 63-69
 1993 McDonald, C.
8.
Sponsorship and the image of the sponsor.
European Journal of Marketing
1991 : VOL. 25:11, p. 31-38
 1991 McDonald, C.
9.
Understanding needs measurement.
European Research
1988 : FEB, VOL. 16:1, p. 5-8
 1988 McDonald, C.
10.
Coding open-ended answers with the help of a computer.
Journal of the Market Research Society
1982 : JAN, VOL. 24:1, p. 9-27
 1982 McDonald, C.
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