search query: @author McDonald, S. / total: 2
references: 1-2 / 2
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1.
The long tail and its implications for media audience measurement
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.313-319
 2008 McDonald, S.
2.
Understanding the role of media in buying a car
Admap
2004 : SEP, VOL. 39:8 (453), p. 37-39
 2004 McDonald, S.
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