search query: @author McEachern, M.G. / total: 2
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1.
Improving customer orientation within the fresh meat supply chain: A focus on assurance schemes
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 89-115
 2005 McEachern, M.G.
Warnaby, G.
2.
Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat
International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 255-271
 2004 McEachern, M.G.
Warnaby, G.
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