search query: @author McGill, A. L. / total: 2
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1.
The role of taxonomic and goal-derived product categorization in, within, and across category judgments
Psychology & Marketing
2001 : AUG, VOL. 18:8, p. 865-887
 2001 Felcher, E. M.
Malaviya, P.
McGill, A. L.
2.
The effect of vivid attributes on the evaluation of alternatives: The role of differential attention and cognitive elaboration.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 188-196
 1989 McGill, A. L.
Anand, P.
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