search query: @author McKechnie, S. / total: 3
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1.
A conceptualization of supplier-perceived value
European Journal of Marketing
2011 : VOL 45:3, p. 383-418
 2011 Songailiene, E.
Winklhofer, H.
McKechnie, S.
2.
Experience marketing: a review and reassessment
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 501-517
 2009 Tynan, C.
McKechnie, S.
3.
Halloween in a material world: trick or treat?
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 1011-1023
 2008 McKechnie, S.
Tynan, C.
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