search query: @author McKenna, W. J. / total: 2
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1.
The future of electronic measurement technology in U.S. media research.
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. RC3-RC7
 1988 McKenna, W. J.
2.
ScanAmerica buyergraphic ratings : a high potential decision support system for the television industry.
European Research
1987 : VOL. 15:1, p. 28-33
 1987 McKenna, W. J.
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