search query: @author McManus, L. / total: 2
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1.
Exploring the potential of customer accounting: a synthesis of the accounting and marketing literature
Journal of Marketing Management
2008 : VOL. 24:7-8, p. 771-795
 2008 McManus, L.
Guilding, C.
2.
The incidence, perceived merit and antecedents of customer accounting: an exploratory note
Accounting, Organizations and Society
2002 : JAN-MAR, VOL. 27:1, p. 45-59
 2002 Guilding, C.
McManus, L.
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