search query: @author McMillan, S.J. / total: 1
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Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 29-42
 2002 McMillan, S.J.
Hwang, J-S.
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