search query: @author McNaughton, L. / total: 2
references: 1-2 / 2
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1.
Linking brand value to shareholder value
Admap
2004 : VOL. 39:3, p. 20-21
 2004 McNaughton, L.
2.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
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