search query: @author McNeill, D. L. / total: 3
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1.
Marketing's "scarlet letter" : the theory and practice of corrective advertising.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31
 1984 Wilkie, W. L.
McNeill, D. L.
Mazis, M. B.
2.
The value of incentives in stimulating energy conservation.
Journal of Consumer Research
1981 : DEC, VOL. 8:3, p. 291-298
 1981 Hutton, R. B.
McNeill, D. L.
3.
Public policy and consumer information: impact of the new energy labels.
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 1-11
 1979 McNeill, D. L.
Wilkie, W. L.
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