search query: @author McQuarrie, E.F. / total: 2
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1.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
2.
On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric
Journal of Consumer Research
1992 : JUN, VOL. 19:2, p. 180-197
 1992 McQuarrie, E.F.
Mick, D.G.
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