search query: @author McWilliams, R. D. / total: 2
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1.
Determining buying center size (Einkaufsentscheidung)
Industrial Marketing Management
1992 : FEB, VOL. 21:1, p. 43-49
 1992 McWilliams, R. D.
Naumann, E.
Scott, S.
2.
The purchase of components: Functional areas of influence.
Industrial Marketing Management
1984 : MAY, VOL. 13:2, p. 113-122
 1984 Naumann, E.
Lincoln, D. J.
McWilliams, R. D.
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