search query: @author Meenaghan, A. / total: 2
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1.
The application of product life cycle theory to popular record marketing.
European Journal of Marketing
1981 : VOL. 15:5, p. 1-50
 1981 Meenaghan, A.
Turnbull, P. W.
2.
Diffusion of innovation and opinion leadership.
European Journal of Marketing
1980 : VOL. 14:1, p. 3-33
 1980 Turnbull, P. W.
Meenaghan, A.
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