search query: @author Mela, C. / total: 2
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1.
Does "Bait and switch" really benefit consumers?
Marketing Science
1998 : VOL. 17:3, p. 273-282
 1998 Wilkie, W.
Mela, C.
2.
Assessing long-term promotional influences on market structure
International Journal of Research in Marketing
1998 : MAY, VOL. 15:2, p. 89-108
 1998 Mela, C.
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