search query: @author Melewar, T. / total: 2
references: 1-2 / 2
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1.
International advertising strategies of multinational enterprises in the Middle East
International Journal of Advertising
2000 : VOL. 19:4, p. 529-548
 2000 Melewar, T.
Turnbull, S.
Balabanis, G.
2.
Global corporate visual identity systems: using an extended marketing mix
European Journal of Marketing
2000 : VOL. 34:5/6, p. 538-550
 2000 Melewar, T.
Saunders, J.
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