search query: @author Menon, A.M. (et al.) / total: 2
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1.
A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare
International Journal of Advertising
2004 : VOL. 23:1, p. 91-118
 2004 Menon, A.M. (et al.)
2.
Consumers' attention to the brief summary in print direct-to-consumer advertisements: perceived usefulness in patient-physician discussions
Journal of Public Policy and Marketing
2003 : FALL. VOL. 22:2, p. 181-191
 2003 Menon, A.M. (et al.)
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