search query: @author Menon, G. / total: 4
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1.
The power of emotional appeals in advertising
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 169-180
 2010 Bülbül, C.
Menon, G.
2.
We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 533-549
 2002 Menon, G.
Block, L. G.
Ramanathan, S.
3.
Framing Effects in Risk Perceptions of AIDS
Marketing Letters
2001 : VOL. 12:2, p. 145-156
 2001 Raghubir, P.
Menon, G.
4.
The effects of accessibility of information in memory on judgments of behavioral frequencies
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 431-440
 1993 Menon, G.
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