search query: @author Merrilees, B. / total: 6
references: 1-6 / 6
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1.
Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 1037-1054
 2007 Frazer, L.
Merrilees, B.
Wright, O.
2.
Radical brand evolution: a case-based framework
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 201-210
 2005 Merrilees, B.
3.
Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1060-1077
 2005 Merrilees, B.
Getz, D.
O'Brien, D.
4.
Cross-cultural retailing research: A comparison of shopping experiences in Estonia and Canada
Journal of East-West Business
2001 : VOL. 7:1, p. 83-100
 2001 Merrilees, B.
Miller, D.
McKenzie, B.
5.
Direct selling in the West and East: The relative roles of product and relationship (Guanxi) drivers
Journal of Business Research
1999 : JUL, VOL. 45:3, p. 267-273
 1999 Merrilees, B.
Miller, D.
6.
Effective methods of managing retail "sales"
International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 81-92
 1999 Merrilees, B.
Fam, K.
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