search query: @author Michael, S. C. / total: 2
references: 1-2 / 2
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1.
Under-marketed! Why the Hospitality Industry Shorts Itself on Advertising
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:2, p. 64-71
 2002 Michael, S. C.
2.
Do franchised chains advertise enough?
Journal of Retailing
1999 : WIN, VOL. 75:4, p. 461-478
 1999 Michael, S. C.
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