search query: @author Micheal, K. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of Product Innovation Management
2003 : JUL, VOL. 20:4, p. 270-283 |
2003 | Micheal, K. Rochford, L. Wotruba, T. R. |
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2. |
European Journal of Marketing
1998 : VOL. 32: 9-10, p. 904-921 |
1998 | Atuahene-Gima, K. Micheal, K. |
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