search query: @author Mick, D. G. / total: 2
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1.
Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses
Journal of Consumer Research
1999 : JUN, VOL. 26:1, p. 37-54
 1999 McQuarrie, E. F.
Mick, D. G.
2.
Consumer research and semiotics : exploring the morphology of signs, symbols, and significance.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 196-213
 1986 Mick, D. G.
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