search query: @author Mick, D.G. / total: 5
references: 1-5 / 5
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1.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
2.
A Meaning-based Model of Advertising Experiences
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 317-338
 1992 Mick, D.G.
Buhl, C.
3.
On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric
Journal of Consumer Research
1992 : JUN, VOL. 19:2, p. 180-197
 1992 McQuarrie, E.F.
Mick, D.G.
4.
Levels of Subjective Comprehension in Advertising Processing and Their Relations to AD Perceptions, Attitudes, and Memory
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 411-424
 1992 Mick, D.G.
5.
Self-Gifts: Phenomenological Insights from Four Contexts
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 322-332
 1990 Mick, D.G.
DeMoss, M.
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