search query: @author Midgley, D. / total: 3
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1.
What to codify: marketing science or marketing engineering?
Marketing Theory
2002 : VOL. 2:4, p. 363-368
 2002 Midgley, D.
2.
Breeding competitive strategies
Management Science
1997 : MAR, VOL. 43:3, p. 257-275
 1997 Midgley, D.
Marks, R.
Cooper, L.
3.
Thorn EMI's fissile future
Management Today
1994 : AUG, p. 24-28
 1994 Midgley, D.
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