search query: @author Milberg, S. / total: 3
references: 1-3 / 3
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| title | year | author | ||
| 1. |
Organization Science
2000 : JAN-FEB, VOL. 11:1, p. 35-57 |
2000 | Milberg, S. Smith, J. Burke, S. |
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| 2. |
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
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| 3. |
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
Journal of Consumer Research
1991 : VOL. 18:2, p.185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
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