search query: @author Miller, K. E. / total: 2
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1.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
2.
An investigation of situational variation in brand choice behavior and attitude.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 111-123
 1979 Miller, K. E.
Ginter, J. L.
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