search query: @author Miniard, P. W. / total: 6
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1.
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
Journal of Advertising
2004 : VOL. 33, p. 19-28
 2004 Barone, M. J.
Palan, K. M.
Miniard, P. W.
2.
Picture-based Persuasion Processes and the Moderating Role of Involvement
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 92-107
 1991 Miniard, P. W.
et al.,
3.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
4.
Modeling personal and normative influences on behavior.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 169-180
 1983 Miniard, P. W.
Cohen, J. B.
5.
The misure of repeated measures analysis in marketing research.
Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 45-57
 1983 LaTour, S. A.
Miniard, P. W.
6.
Isolating attitudinal and normative influences in behavioral intentions models.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 102-110
 1979 Miniard, P. W.
Cohen., J. B.
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