search query: @author Miniard, P.W. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
The influence of positive mood on brand extension evaluations
Journal of Consumer Research
2000 : MAR, VOL. 26:4, p. 386-400
 2000 Barone, M.J.
Miniard, P.W.
Romeo, J.B.
2.
Pheripheral Persuasion and Brand Choice
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239
 1992 Miniard, P.W.
Sirdeshmukh, D.
Innis, D.E.
« previous page | next page »
SCIMA