search query: @author Mitchell, V. / total: 11
references: 1-10 / 11
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1.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
2.
The effects of coupling IT and work process strategies in redesign projects
Organization Science
1999 : JUL-AUG, VOL. 10:4, p. 424-438
 1999 Mitchell, V.
Zmud, R.
3.
Risk positioning of UK grocery multiple retailers
International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 17-40
 1999 Mitchell, V.
Kiral, H.
4.
Consumer perceived risk: conceptualisations and models
European Journal of Marketing
1999 : VOL. 30:1/2, p. 163-195
 1999 Mitchell, V.
5.
Balancing theory and practice: a reappraisal of business-to-business segmentation
Industrial Marketing Management
1998 : SEP, VOL. 27:5, p. 429-446
 1998 Mitchell, V.
Wilson, D.
6.
A cross-cultural analysis of perceived risk in British and French CD purchasing
Journal of Euromarketing
1996 : VOL. 6:1, p. 5-22
 1996 Mitchell, V.
Yamin, M.
Pichene, B.
7.
Consumers' risk-reduction strategies: a review and synthesis
International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 1-33
 1996 Mitchell, V.
McGoldrick, M.
8.
Organizational risk perception and reduction: a literature review
British Journal of Management
1995 : JUN, VOL. 6:2, p. 115-133
 1995 Mitchell, V.
9.
Using astrology in market segmentation
Management Decision
1995 : VOL. 33:1, p. 48-57
 1995 Mitchell, V.
10.
Using industrial key informants: some guidelines
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 139-144
 1994 Mitchell, V.
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