search query: @author Mittal, B. / total: 6
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1.
Advertising Strategies for Hospitality Services
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:2, p. 51-63
 2002 Mittal, B.
Baker, J.
2.
Advertising strategies for hospitality services
Cornell Hotel and Restaurant Administration Quarterly
2002 : APR, VOL. 43:2, p. 51-63
 2002 Mittal, B.
Baker, J.
3.
The role of personalization in service encounters.
Journal of Retailing
1996 : SPRING, VOL. 72:1, p. 95-109
 1996 Mittal, B.
Lassar, W. M.
4.
A comparative analysis of four scales of consumer involvement
Psychology and Marketing
1995 : OCT, VOL. 12:7, p. 663-682
 1995 Mittal, B.
5.
Factors, determinants, and segments in consumer criticism of advertising
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 99-114
 1993 Pollay, R.W.
Mittal, B.
6.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
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