search query: @author Mohr, J. J. / total: 3
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1.
Setting advertising and promotion budgets in multi-brand companies
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 67-78
 1999 Low, G. S.
Mohr, J. J.
2.
Collaborative communication in interfirm relationships. Moderating effects of integration and control (Unternehmenskooperation)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 103-115
 1996 Mohr, J. J.
Fisher, R. J.
Nevin, J. R.
3.
Communication flows in distribution channels : Impact on assessments of communication quality and satisfaction.
Journal of Retailing
1995 : WINTER, VOL. 71:4, p. 393-416
 1995 Mohr, J. J.
Sohi, R. S.
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