search query: @author Monroe, K. / total: 3
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1.
Remembering versus knowing: issues in buyer's processing of price information
Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 207-225
 1999 Monroe, K.
Lee, A.
2.
The effects of framing price promotion messages on consumers' evaluations and pruchase intentions
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 353-372
 1998 Chen, S.
Monroe, K.
Lou, Y.
3.
Causes and consequences of price premiums
Journal of Business
1996 : OCT, VOL. 69:4, p. 511-536
 1996 Monroe, K.
Rao, A.
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