search query: @author Moore, W. L. / total: 19
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1.
A comparison of quality function deployment and conjoint analysis in new product design
Journal of Product Innovation Management
2002 : SEP, VOL. 19:5, p. 354-364
 2002 Pullman, M. E.
Moore, W. L.
Wardell, D. G.
2.
Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations
Manufacturing & service operations management
2001 : SPRING VOL. 3:2, p. 89-104
 2001 Morgan, L. O.
Morgan, R. M.
Moore, W. L.
3.
Using conjoint analysis to help design product platforms
Journal of Product Innovation Management
1999 : JAN, VOL. 16:1, p. 27-39
 1999 Moore, W. L.
Louviere, J. J.
Verma, R.
4.
A cross-validity comparison of conjoint analysis and choice models at different levels of aggregation
Marketing Letters
1998 : APR, VOL. 9:2, p. 195-207
 1998 Moore, W. L.
Gray-Lee, J.
Louviere, J. J.
5.
The Role of Market Information in New Product Success/Failure
Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 258-273
 1997 Ottum, B. D.
Moore, W. L.
6.
Conjoint analysis on objects with environmentally correlated attributes: The questionnable importance of representative design.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 490-497
 1990 Moore, W. L.
Holbrook, M. B.
7.
A paired comparision nested logit model individual preference structures.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 420-428
 1989 Moore, W. L.
Lehmann, D. R.
8.
Evaluating the effects of marketing-mix variables on brand positioning.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 39-45
 1989 Winer, R. S.
Moore, W. L.
9.
Experiments in constrained choice.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 96-113
 1987 Kahn, B.
Moore, W. L.
Glazer, R.
10.
On the predictive validity of Joint-space models in consumer evaluations of new concepts.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210
 1982 Moore, W. L.
Holbrook, M. B.
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