search query: @author Moore, W.L. / total: 3
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1.
A cross-validity comparison of rating-based and choice-based conjoint analysis models
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 299-312
 2004 Moore, W.L.
2.
Factorial preference structures
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 94-104
 1990 Moore, W.L.
3.
Using canonical correlation to construct product spaces for objects with known feature structures.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 86-98
 1982 Holbrook, M. B.
Moore, W.L.
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