search query: @author Moore W.L., / total: 2
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1.
An Examination of the Use of Unacceptable Levels in Conjoint Analysis
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 470-476
 1992 Metha, R.
Moore W.L.,
Pavia, T.M.
2.
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127
 1991 Glazer, R.
Kahn, B.E.
Moore W.L.,
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